Introduction to Digital Marketing In the new age of the market where the customer has numerous options for even the smallest of three wishes. It has become very difficult for the companies to sustain in this competitive situation. Thus for an organization to be a market leader it needs to imprint its name to the customer's subconscious. So even if (s)he refers to the product the name of your brand comes to their mouth first. According to an article by buzz feed more than half of the entire population of the world has connection to high speed Internet services. Another article says on a daily basis an average adult spends nearly 2 hours mingled in the apps of their smartphones. These numbers increase drastically for the urban population of the developed and developing countries. The book authored by Derek Thompson named 'Hit Makers' focuses on the basic fundamentals to produce successful products. It focuses on the term 'MAYA' (Most Advanced Yet Accept
PPC stand for Pay Per Click. PPC is the most important part of Digital Marketing. By PPC, We can earn money side by side from home, but for this our website, blog, or any other medium(or account) must be famous(it should have regular traffic).As the full form itself tell "pay as per click". In simple words, in PPC publisher(who run add of advertiser in his/her website) get the money from advertiser(who gave add), how many time his/her add should be click(as per the rate decide) on website. Mostly people choose "Google ads" to manage or start ppc account. Google Adds have to types: Adsense = Sign it up for giving our own sites add on other's websites. Adwords = Sign it up for making account to allow advertiser's to give add in your website. Components of successful PPC marketing- (1) CPC = It stand for "cost per click".The highest amount o