Introduction to Digital Marketing
In the new age of the market where the customer has numerous options for even the smallest of three wishes. It has become very difficult for the companies to sustain in this competitive situation. Thus for an organization to be a market leader it needs to imprint its name to the customer's subconscious. So even if (s)he refers to the product the name of your brand comes to their mouth first.
According to an article by buzz feed more than half of the entire population of the world has connection to high speed Internet services. Another article says on a daily basis an average adult spends nearly 2 hours mingled in the apps of their smartphones. These numbers increase drastically for the urban population of the developed and developing countries.
The book authored by Derek Thompson named 'Hit Makers' focuses on the basic fundamentals to produce successful products. It focuses on the term 'MAYA' (Most Advanced Yet Acceptable). According to the book the basic key for the success of the product and development of a healthy impression of a brand is dependent on two words. First is 'Novelty' and the second 'Advertisement' and the world where most people are having a device in their pockets the later can be solved by digital marketing.
Digital Marketing in professional terms.
In basic terms Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.
Its development started during the later part of the twentieth-century and now turned into a multi billion dollar industry itself. It is predicted by 2030 digital advertising may be the only form of advertising left.
What are the sections of Digital Marketing?
Digital marketing has become so enormous that it has to be broken down into different sections because of its diversity. Some of the common and mostly experienced are combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, email direct marketing, display advertising, e–books, and optical disks and games.
As long the list goes the more diverse it becomes. It is safe to say that digital marketing attracts any sort of customers having whatsoever taste for having a look at the least.
What is the scope of digital marketing?
According to the experts in the Indian Institute Of Statistics the future of digital marketing is bright not only in India but in the entire world. This is due to our growing dependence on numerous gadgets especially smartphones. The technological development is the pre requisite of digital marketing. It is become one of the biggest industries in a very short period of time and is becoming a backbone of many industries as well.
I am saying it is the future because this industry is recession free. To prove my point the digital marketing is estimated to be of around 116 billion US dollars and it is estimated to be of 450 billion by 2023 which is an increase of more than 300 percent in the period of less than 3 years.
All the corporations and the organizations have understood that this new form of advertisement is the most powerful and most important in creating loyal and newer customers. The companies which have already taken this platform seriously are now already reaping its sweet fruit. It has offered greater accessibility to the provider as well as the customer.
The digital marketing platform is the fastest growing industry in providing jobs. It is expected that by the end of 2020 it will have offered 2 million new jobs. With so many jobs still existing and loads on its way this platform has doubled in recent years and has been untouched by the economic disturbances of the world thus once more proving itself to be recession free. There is a diverse range of work offered in this platform and most of them do not require either a set time table or a need to go to the office. It also does not require any set qualifications and people from any stream can equally be a part of it.
There are many courses available in the Internet today that give you a thorough guide of the process in which this platform works and empowers you to start instantly. You can start at the most basic level and you can proceed through comprehensive, advanced and proficient levels which follow up in the respective order. There are many digital marketing training institutes sprung in many parts of our country and also around the world which offer the same levels of courses. These courses set a well defined area of work which is not important to learn as it comes with experience or can be learnt by oneself.
Professional Course: that will take you through the basics of digital Marketing
Comprehensive Course: that will give you more information about Digital marketing
Advanced Level: that will give you more detailed knowledge about Digital Marketing
Proficient level: that will give you an in-depth knowledge of Digital Marketing and will transform you into an Expert Digital Marketer.
Once you have completed the course you will have unlimited job options awaiting you. You can join any company as
A Search Engine Optimization Expert or
A Social Media Marketing Expert or
An Adwords Specialist or
An Analytics Specialist or
A Blogger or
A Content writer or
After you learn all the modules of Digital Marketing you can call yourself a Digital Marketer. Thus it is important for you to understand there is a diversified range of work opportunities which does not bound you to any commitments as the regular jobs does as long as you complete your assignments on time. This platform is not only promising for a bright future but is also expanding exponentially and potentially will produce millions of jobs in the near future.
What are the Benefits of digital marketing?
The following points will briefly discuss the benefits of digital marketing
Global Reach: This aspect of the industry has attracted the giant corporations into this form of advertisement. Which earlier were either only in the print media or the local television commercials.
Lower Cost : In the most part of the twentieth-century there was a monopoly of brands for a certain product because the smaller firms did not have the cash required for advertising on the large scale or not at all. Digital marketing on the contrary has given a global reach at a very low price or sometimes for free.
Social Currency : Digital marketing has paved a path for another form of money. The digital campaign let's you produce content (video, write up, music) which earns its own money.
Openness : By involving in social media it is easy for an organisation to build customer loyalty and create an impression of being easy to engage with.
With so many major benefits and many more it would be wrong to say it does not have any cons. With a platform which is so diverse and has implanted its presence in numerous industries it is bound to produce many problems too.
Disadvantages of Digital Marketing
Customer Privacy compromised : Many apps ask for numerous consents before starting to sell your private data to other companies which then uses this information to exploit the customers ravaging them with advertisements.
Competition : With the advent of numerous different companies there is a presence of cut throat competition among all the corporations. This may be good for the customer but it wears out the weak competitor's forcing them to die out.
Dying of other media outlets : In earlier days the newspaper were able to run due to advertisement publishing. These are now not encouraging as it is killing free press.
Maintenance cost : The technology is constantly evolving which leads to developing new forms or new ways to advertise your products which suggests more cost.