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Introduction of PPC

                                                                
PPC stand for Pay Per Click. PPC is the most important part of Digital Marketing. By PPC, We can earn money side by side from home, but for this our website, blog, or any other medium(or account) must be famous(it should have regular traffic).As the full form itself tell "pay as per click". In simple words, in PPC publisher(who run add of advertiser in his/her website) get the money from advertiser(who gave add), how many time his/her add should be click(as per the rate decide) on website.

Mostly people choose "Google ads" to manage or start ppc account.
Google Adds have to types:
Adsense= Sign it up for giving our own sites add on other's websites.
                               
Adwords= Sign it up for making account to allow advertiser's to give add in your website.

Components of successful PPC marketing-

(1)CPC= It stand for "cost per click".The highest amount of money an advertiser is willing to pay.

(2)Landing page =It is also known as static page, destination page or lead capture page. In simple words, it is attractive page in which product's or website's links are given by which visitor directly land by clicking on link given by advertiser.

(3) Quality score = It is the rating by google or the quality of page which is relevance of both your keywords and PPC adds. It is also used to determine your CPC.

(4) Keyword Selection and Relevance = It is very important or fundamental process in PPC of selecting keywords for your website or product. It must be relevant to your product. In PPC, we have to pay for single keyword which is more demanding so that's why  we have to more careful to selecting relevant keywords for your product.

(5) Keyword Bidding = It is the process of specific advertising messages to assigning bid that are associated with a key word that will be used in an a search process.

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