What is Digital Marketing?

What is Digital Marketing - Digital Marketing refers advertising models through digital channels such as SEO, SEM, SMM, PPC, E-Mail marketing, content marketing, affiliate marketing, YouTube marketing, What's app marketing etc.

IMPORTANT TERMS-
SEO = Search Engine Optimization.
SEM = Search Engine Marketing.
SMM = Social Media Marketing.
PPC = Pay Per Click.

Introduction of PPC

PPC stand for Pay Per Click. PPC is the most important part of Digital Marketing. By PPC, We can earn money side by side from home, but for this our website, blog, or any other medium(or account) must be famous(it should have regular traffic).As the full form itself tell "pay as per click". In simple words, in PPC publisher(who run add of advertiser in his/her website) get the money from advertiser(who gave add), how many time his/her add should be click(as per the rate decide) on website. Mostly people choose "Google ads" to manage or start ppc account. Google Adds have to types: Adsense = Sign it up for giving our own sites add on other's websites. ...

Whai is Digital Marketing? Ultimate Guide to Start

Introduction to Digital Marketing In the new age of the market where the customer has numerous options for even the smallest of three wishes. It has become very difficult for the companies to sustain in this competitive situation. Thus for an organization to be a market leader it needs to imprint its name to the customer's subconscious. So even if (s)he refers to the product the name of your brand comes to their mouth first. According to an article by buzz feed more than half of the entire population of the world has connection to high speed Internet services. Another article says on a daily basis an average adult spends nearly 2 hours mingled in the apps of their smartphones. These numbers increase drastically for the urban population of the developed and developing countries. The book authored by Derek Thompson named 'Hit Makers' focuses on the basic fundamentals to produce successful products. It focuses on the term 'MAYA' (Most Advanced Yet Accept...

Important terms in digital marketing and seo

Important terms in digital marketing and seo - (1)Title tag = A title tag is a HTML tag that specifies the title of a web page or website.They are displayed on search engine results pages (SERP).usually, Google displays the first 50–60 characters of a title tag. How it Use in code- <head><title>example</title> </head> (2)Meta Keyword = Keywords are words and topics that tells what your website, blog, page or any content is based on. In simple language, they're the words that the user enter into search engines for search any information by which result is shown. (3)Meta description= Meta descriptions are HTML attributes that tell searcher about the web pages in one or may be in short paragraph, which appear under the title tag in search page. How it use in code- <head> <meta name="description" content="This is an example of a meta description."> </head> (4)ALT text= Alt text (alternative text),...

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