Important terms in digital marketing and seo-
(1)Title tag=
A title tag is a HTML tag that specifies the title of a web page or website.They are displayed on search engine results pages (SERP).usually, Google displays the first 50–60 characters of a title tag.
How it Use in code-
<head><title>example</title>
</head>
(2)Meta Keyword=
Keywords are words and topics that tells what your website, blog, page or any content is based on. In simple language, they're the words that the user enter into search engines for search any information by which result is shown.
(3)Meta description=
Meta descriptions are HTML attributes that tell searcher about the web pages in one or may be in short paragraph, which appear under the title tag in search page.
How it use in code-
<head>
<meta name="description" content="This is an example of a meta description.">
</head>
(4)ALT text=
Alt text (alternative text), also called "alt attributes"and "alt tags” are used in source code to define the use and function of an image on a web page.
It's uses in web pages:
1. Alt tags help search engine to index an image properly.
2. Alt tags provide better information about image descriptions to search engine crawlers.
3. Person using screen reader will read an ALT text to understand what image is about on that web page(mostly when person is visually impaired).
4. If an image file cannot be loaded in web page alt tags will be displayed in place of an image.
How it use in code:
<img src="car.gif" alt="red Ferrari car">
(5)H1 tag=
Each page have multiple headings but it's main heading is create by h1 tag. The <h1> tag is usually used for the title of a page.There are more tag like this i.e,h1 to h6 which differ them with there size. h1 tag used in main heading of page, then h2 tag in sub-heading and then respectively in other sub-heading.
How it used in code:
<h1>example</h1>
(6)Content=
Content is the whole body of the page whatever it contain. Your content is SEO friendly means, your content words contains keyword of our favorable website by which search engine index our web page properly.