Introduction to Digital Marketing In the new age of the market where the customer has numerous options for even the smallest of three wishes. It has become very difficult for the companies to sustain in this competitive situation. Thus for an organization to be a market leader it needs to imprint its name to the customer's subconscious. So even if (s)he refers to the product the name of your brand comes to their mouth first. According to an article by buzz feed more than half of the entire population of the world has connection to high speed Internet services. Another article says on a daily basis an average adult spends nearly 2 hours mingled in the apps of their smartphones. These numbers increase drastically for the urban population of the developed and developing countries. The book authored by Derek Thompson named 'Hit Makers' focuses on the basic fundamentals to produce successful products. It focuses on the term 'MAYA' (Most Advanced Yet Accept